CUSIP NO. 978097103         13G

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. )

Wolverine World Wide, Inc.
(Name of Issuer)

Common  Stock, par value $ 1
(Title of Class of Securities)

978097103
(CUSIP Number)

*The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the
subject class of securities, and for any subsequent amendment
containing information which would alter the disclosures provided
in a prior cover page.

The information required in the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the
Securities Exchange Act of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall be subject to all
other provisions of the Act (however, see the Notes).

1.    NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Franklin Resources, Inc.

2.    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)
(b)   X

3.    SEC USE ONLY

4.    CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH:

5.    SOLE VOTING POWER

(See Item 4)

6.    SHARED VOTING POWER

(See Item 4)

7.    SOLE DISPOSITIVE POWER

(See Item 4)

8.    SHARED DISPOSITIVE POWER

(See Item 4)

9.    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,372,720

10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES [ ]

11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

5.4%

12.   TYPE OF REPORTING PERSON

HC  (See Item 4)

1.    NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Charles B. Johnson

2.    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)
(b)   X

3.    SEC USE ONLY

4.    CITIZENSHIP OR PLACE OF ORGANIZATION

USA

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH:

5.    SOLE VOTING POWER

(See Item 4)

6.    SHARED VOTING POWER

(See Item 4)

7.    SOLE DISPOSITIVE POWER

(See Item 4)

8.    SHARED DISPOSITIVE POWER

(See Item 4)

9.    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,372,720

10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES [ ]

11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

5.4%

12.   TYPE OF REPORTING PERSON

HC  (See Item 4)

1.    NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Rupert H. Johnson, Jr.

2.    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)
(b)   X

3.    SEC USE ONLY

4.    CITIZENSHIP OR PLACE OF ORGANIZATION

USA

NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH:

5.    SOLE VOTING POWER

(See Item 4)

6.    SHARED VOTING POWER

(See Item 4)

7.    SOLE DISPOSITIVE POWER

(See Item 4)

8.    SHARED DISPOSITIVE POWER

(See Item 4)

9.    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,372,720

10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
CERTAIN SHARES [ ]

11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

5.4%

12.   TYPE OF REPORTING PERSON

HC  (See Item 4)

Item 1.
(a)  Name of Issuer:

Wolverine World Wide, Inc.

(b)  Address of Issuer's Principal Executive Offices:

9341 Courtland Dr
Rockford, MI  49351

Item 2.
(a)  Name of Person Filing:

(i):   Franklin Resources, Inc.
(ii):  Charles B. Johnson
(iii): Rupert H. Johnson, Jr.

(b)  Address of Principal Business Office:

(i), (ii), and (iii):

777 Mariners Island Boulevard
San Mateo, CA  94404

(c)  Place of Organization or Citizenship:

(i): Delaware
(ii) and (iii): USA

(d)  Title of Class of Securities:

Common  Stock, par value $ 1

(e)  CUSIP Number:

978097103

Item 3.  The persons filing this Schedule 13G are:

(i)  Franklin Resources, Inc.
(g)  Parent Holding Company
(ii) Charles B. Johnson
(g)  Principal Shareholder of Parent Holding Company
(iii)Rupert H. Johnson, Jr.
(g)  Principal Shareholder of Parent Holding Company

Item 4.  Ownership

The securities reported on herein are beneficially owned by one or
more open or closed-end investment companies or other managed
accounts which are advised by direct and indirect investment
advisory subsidiaries (the "Adviser Subsidiaries") of Franklin
Resources, Inc. ("FRI"). Such advisory contracts grant to such
Adviser Subsidiaries all investment and/or voting power over the
securities owned by such advisory clients.  Therefore, such Adviser
Subsidiaries may be deemed to be, for purposes of Rule 13d-3 under
the Securities Exchange Act of 1934, the beneficial owner of the
securities covered by this statement.

Beneficial ownership by investment advisory subsidiaries and other
affiliates of FRI is being reported in conformity with the
guidelines articulated by the SEC staff in Release No. 34-39538
(January 12, 1998) relating to organizations, such as FRI, where
related entities exercise voting and investment powers over the
securities being reported independently from each other.  The
voting and investment powers held by FMAI are exercised
independently from FRI, its parent holding company, and from all
other investment advisor subsidiaries of FRI (FRI, its affiliates
and investment advisor subsidiaries other than FMAI are
collectively referred to herein as "FRI affiliates"). Furthermore,
FMAI and FRI internal policies and procedures establish
informational barriers that prevent the flow between FMAI and the
FRI affiliates of information that relates to the voting and
investment powers over the securities owned by their respective
advisory clients. Consequently, FMAI and the FRI affiliates are
each reporting the securities over which they hold investment and
voting power separately from each other.

Charles B. Johnson and Rupert H. Johnson, Jr. (the "Principal
Shareholders") each own in excess of 10% of the outstanding Common
Stock of FRI and are the principal shareholders of FRI.  FRI and
the Principal Shareholders may be deemed to be, for purposes of
Rule 13d-3 under the 1934 Act, the beneficial owner of securities
held by persons and entities advised by FRI subsidiaries.  FRI, the
Principal Shareholders and each of the Adviser Subsidiaries
disclaim any economic interest or beneficial ownership in any of
the securities covered by this statement.

FRI, the Principal Shareholders, and each of the Adviser
Subsidiaries are of the view that they are not acting as a "group"
for purposes of Section 13(d) under the 1934 Act and that they are
not otherwise required to attribute to each other the "beneficial
ownership" of securities held by any of them or by any persons or
entities advised by FRI subsidiaries.

(a) Amount Beneficially Owned:

2,372,720

(b) Percent of Class:

5.4%

(c) Number of Shares as to which such person has:

(i) Sole power to vote or to direct the vote

Franklin Resources, Inc.:                0
Charles B. Johnson:                      0
Rupert H. Johnson, Jr.:                  0
Franklin Advisers, Inc.:                 1,854,900
Franklin Advisory Services, Inc.:         185,000
Franklin Management, Inc.:                     0

(ii) Shared power to vote or to direct the vote

(iii) Sole power to dispose or to direct the disposition of

Franklin Resources, Inc.:                0
Charles B. Johnson:                      0
Rupert H. Johnson, Jr.:                  0
Franklin Advisers, Inc.:                 1,854,900
Franklin Advisory Services, Inc.:         474,700
Franklin Management, Inc.:                 43,120

(iv) Shared power to dispose or to direct the disposition of

Item 5.  Ownership of Five Percent or Less of a Class
If this statement is being filed to report the fact that as
of the date hereof the reporting person has ceased to be
the beneficial owner of more than five percent of the class
of securities, check the following [  ].

Not Applicable

Item 6.  Ownership of More than Five Percent on Behalf of Another
Person

The clients of the Adviser Subsidiaries, including
investment companies registered under the Investment
Company Act of 1940 and other managed accounts, have the
right to receive dividends from as well as the proceeds
from the sale of such securities reported on in this
statement.

Item 7.  Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on By the Parent
Holding Company

Franklin Advisers, Inc.                  3(e)
Franklin Advisory Services, Inc.         3(e)
Franklin Management, Inc.                3(e)

Item 8.  Identification and Classification of Members of the Group

Not Applicable

Item 9.  Notice of Dissolution of Group

Not Applicable
Item 10. Certification

By signing below, we certify that, to the best of our knowledge and
belief, the securities referred to above were acquired in the
ordinary course of business and were not acquired for the purpose
of and do not have the effect of changing or influencing the
control of the issuer of such securities and were not acquired in
connection with or as a participant in any transaction having such
purposes or effect.

This report shall not be construed as an admission by the persons
filing the report that they are the beneficial owner of any
securities covered by this report.

After reasonable inquiry and to the best of our knowledge and
belief, we certify that the information set forth in this statement
is true, complete and correct.

February 4, 1999

Franklin Resources, Inc.
Charles B. Johnson
Rupert H. Johnson, Jr.

S\LESLIE M. KRATTER

By: Leslie M. Kratter

Vice President & Secretary, Franklin Resources, Inc.

Attorney in Fact for Charles B. Johnson pursuant to Power of
Attorney attached to this Schedule 13G

Attorney in Fact for Rupert H. Johnson, Jr. pursuant to Power of
Attorney attached to this Schedule 13G

JOINT FILING AGREEMENT

In accordance with Rule 13d-1 (f)(1) under the Securities Exchange
Act of 1934, as amended, the undersigned hereby agrees to the joint
filing with each other of the attached statement on Schedule 13G
and to all amendments to such statement and that such statement and
all amendments to such statement is made on behalf of each of them.

IN WITNESS WHEREOF, the undersigned hereby execute this agreement
on
February 4, 1999.

Franklin Resources, Inc.
Charles B. Johnson
Rupert H. Johnson, Jr.

S\LESLIE M. KRATTER

By: Leslie M. Kratter

Vice President & Secretary, Franklin Resources, Inc.

Attorney in Fact for Charles B. Johnson pursuant to Power of
Attorney attached to this Schedule 13G

Attorney in Fact for Rupert H. Johnson, Jr. pursuant to Power of
Attorney attached to this Schedule 13G

POWER OF ATTORNEY

CHARLES B. JOHNSON hereby appoints LESLIE M. KRATTER his true and
lawful attorney-in-fact and agent to execute and file with the
Securities and Exchange Commission any Schedule 13G, any amendments
thereto or any related documentation which may be required to be
filed in his individual capacity as a result of his position as an
officer, director or shareholder of Franklin Resources, Inc. and,
granting unto said attorney-in-fact and agent, full power and
authority to do and perform each and every act and thing which he
might or could do in person, hereby ratifying and confirming all
that said attorney-in-fact and agent, may lawfully do or cause to
be done by virtue hereof.

S\CHARLES B. JOHNSON

POWER OF ATTORNEY

RUPERT H. JOHNSON, JR. hereby appoints LESLIE M. KRATTER his true
and lawful attorney-in-fact and agent to execute and file with the
Securities and Exchange Commission any Schedule 13G, any amendments
thereto or any related documentation which may be required to be
filed in his individual capacity as a result of his position as an
officer, director or shareholder of Franklin Resources, Inc. and,
granting unto said attorney-in-fact and agent, full power and
authority to do and perform each and every act and thing which he
might or could do in person, hereby ratifying and confirming all
that said attorney-in-fact and agent, may lawfully do or cause to
be done by virtue hereof.

S\RUPERT H. JOHNSON, JR.