0000110471 us-gaap:RoyaltyPaymentsExpenseMember 2012-03-24 0000110471 us-gaap:AdvertisingExpenseMember 2012-03-24 0000110471 www:OtherBusinessUnitMember 2012-01-01 2012-03-24 0000110471 www:CorporateMember 2012-01-01 2012-03-24 0000110471 www:BrandedFootwearApparelAndLicensingMember 2012-01-01 2012-03-24 0000110471 www:OtherBusinessUnitMember 2011-01-02 2011-03-26 0000110471 www:CorporateMember 2011-01-02 2011-03-26 0000110471 www:BrandedFootwearApparelAndLicensingMember 2011-01-02 2011-03-26 0000110471 2011-03-27 2011-12-31 0000110471 www:OtherBusinessUnitMember 2012-03-24 0000110471 www:CorporateMember 2012-03-24 0000110471 www:BrandedFootwearApparelAndLicensingMember 2012-03-24 0000110471 www:OtherBusinessUnitMember 2011-03-26 0000110471 www:CorporateMember 2011-03-26 0000110471 www:BrandedFootwearApparelAndLicensingMember 2011-03-26 0000110471 2011-01-02 2011-03-26 0000110471 2011-01-01 0000110471 2012-03-24 0000110471 2011-12-31 0000110471 2011-03-26 0000110471 2012-04-27 0000110471 2012-01-01 2012-03-24 www:Store www:Segment www:Website utr:Y xbrli:pure iso4217:USD xbrli:shares xbrli:shares iso4217:USD <!--DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd" --> <!-- Begin Block Tagged Note 1 - us-gaap:OrganizationConsolidationBasisOfPresentationBusinessDescriptionAndAccountingPoliciesTextBlock--> <!-- xbrl,ns --> <!-- xbrl,nx --> <font style="font-family:times new roman" size="2"><b></b></font> <font style="font-family:times new roman" size="2"><b></b></font> <font style="font-family:times new roman" size="2"> <b></b></font> <font style="font-family:times new roman" size="2"> </font> <p style="margin-top:18px;margin-bottom:0px"><font style="font-family:times new roman" size="2"><b>1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES </b></font></p> <p style="margin-top:6px;margin-bottom:0px"><font style="font-family:times new roman" size="2"><b>Nature of Operations </b></font></p> <p style="margin-top:6px;margin-bottom:0px;padding-bottom:0px;"><font style="font-family:times new roman" size="2"> Wolverine World Wide, Inc. (the &#8220;Company&#8221;) is a leading designer, manufacturer and marketer of a broad range of quality casual footwear and apparel; performance outdoor footwear and apparel; industrial work shoes, boots and apparel; and uniform shoes and boots. 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