Wolverine World Wide, Inc. Names U.S. President, VP Global Marketing for Caterpillar-R- Footwear
ROCKFORD, Mich.--(BUSINESS WIRE)--Nov. 13, 2001--Wolverine World Wide, Inc. (NYSE:WWW) announced today the following key appointments within its CAT Footwear operations. Martin Berendsen, formerly President of Dr. Martens U.S., has joined CAT Footwear in the newly created position of President of its U.S. Operations. Berendsen will report to Bill Brown, President of Wolverine's Performance Footwear Group. In a related move, Dani Zizak, formerly Vice President of Marketing for Dr. Martens U.S., has also joined CAT Footwear as its Vice President of Global Marketing.
Commenting on the appointments, Brown stated, "CAT Footwear is recognized globally as a leader in work and rugged casual footwear for men, women and children. In the U.S., CAT Footwear ranks among the most successful authentic work boot brands sold today. Internationally, CAT Footwear has become one of the strongest players in the rugged casual segment of the footwear market, illustrating the brand's ability to leverage its industrial heritage to reach a wider range of youthful consumers.
"The addition of Berendsen and Zizak to our strong global team will provide the CAT Footwear business the leadership necessary to not only grow the brand's core work business, but to expand the brand into the much larger rugged casual segment of the U.S. footwear market. This team's track record at Dr. Martens and most recently its impact on the successful launch of the Bullboxer(R) line of upscale fashion women's footwear are testaments to their understanding of the lifestyle and more fashion conscious sector of the footwear market."
"CAT Footwear has all it takes to become a major competitor in the rugged casual footwear arena," Berendsen stated. "We have a strong position in the work market and an attitude that we can use for a unique and original line of casual footwear that will appeal to younger consumers in the U.S. I believe the prospects for CAT Footwear have never been better, as this consumer group is searching for new styles and brands they can call their own. Both Dani and I look forward to the challenges and successes that lie ahead."
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and slippers. The Company's products are carried by leading retailers in the U.S. and are distributed internationally in over 140 countries.
Wolverine is the global licensee for Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines.
Bullboxer(R) is a registered trademark of Fast Forward Agencies.
For more information, please visit our website at www.wolverineworldwide.com.
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| CONTACT: | Wolverine World Wide, Inc. |
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| Thomas Mundt, 616/866-5589 | |