Wolverine World Wide, Inc. Names Spencer E. Zimmerman President of Hush Puppies Company
"Over the past 43 years, Hush Puppies has become one of the world's most highly recognized and most respected footwear brands," stated O'Donovan. "However, we believe the brand has yet to reach its full potential in many markets of the world. To help us reach this goal, we've recruited Skip Zimmerman, a footwear industry veteran with a proven track record of building strong brands, particularly in the women's segment of the market. Zimmerman is an experienced professional, with solid expertise in product development, marketing and brand development, and he possesses the leadership and team building qualities necessary to make a positive and lasting impact on the Hush Puppies operation."
"The Hush Puppies brand is one of the icons in the footwear industry," said Zimmerman. "Our strategy is to move the Hush Puppies brand closer to its goal to become the leading brand of comfortable, casual shoes for the family. The key to success resides in the creation of a highly focused marketing effort and a renewed emphasis on product excellence to create a stronger consumer franchise for the brand around the world. I look forward to the challenges ahead as we drive Hush Puppies towards the achievement of its full potential and strategic vision."
Zimmerman joins the Hush Puppies Company from a 15-year career with the Brown Shoe Company. Most recently Zimmerman was the Senior Vice President and General Manager of that company's Naturalizer brand where he led the successful turnaround of its U.S. wholesale business. He holds both a Masters of Business Administration and Bachelor of Science degrees from the University of Nebraska.
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and slippers. The Company's portfolio of highly recognized brands includes: Bates(R), Hush Puppies(R), HYTEST(R), Merrell(R) and Wolverine(R). The Company also markets footwear under the following popular licensed brands: CAT(R), Coleman(R), Harley-Davidson(R), Joe Boxer(R), Stanley(R) and Turtle Fur(R). The Company's products are carried by leading retailers in the U.S. and are distributed internationally in over 140 countries. For more information, please visit our website at www.wolverineworldwide.com.
CONTACT: Wolverine World Wide, Inc.
Thomas Mundt, 616/866-5589
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