SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 10-Q


          [X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

        For the second twelve week accounting period ended June 17, 1995

                                       OR

         [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
               For the transition period from _______ to ________

                         Commission File Number 1-6024

                           WOLVERINE WORLD WIDE, INC.
             (Exact Name of Registrant as Specified in its Charter)


                Delaware                            38-1185150
    (State or Other Jurisdiction of              (I.R.S. Employer
     Incorporation or Organization)              Identification No.)


9341 Courtland Drive, Rockford, Michigan                49351
(Address of Principal Executive Offices)              (Zip Code)


                                 (616) 866-5500
              (Registrant's Telephone Number, Including Area Code)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act
of 1934 during the preceding twelve (12) months (or for such shorter period
that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.

                          Yes  __X__        No   _____

Indicate the number of shares outstanding of each of the issuer's classes
of common stock, as of the latest practicable date.

    There were 16,988,951 shares of Common Stock, $1 par value,
    outstanding as of July 12, 1995, of which 562,903 shares are held as
    Treasury Stock.  The shares outstanding, excluding shares held in
    treasury, have been adjusted for the 3-for-2 stock split paid on May
    15, 1995, on shares outstanding at the close of business on May 1,
    1995.

                         PART I.  FINANCIAL INFORMATION

ITEM 1.      Financial Statements


                   WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES

                       CONSOLIDATED CONDENSED BALANCE SHEETS
                              (Thousands of dollars)

June 17, December 31, June 18, 1995 1994 1994 (Unaudited) (Audited) (Unaudited) ASSETS CURRENT ASSETS Cash and cash equivalents $ 2,396 $ 2,949 $ 2,215 Accounts receivable, less allowances June 17, 1995 - $4,961 December 31, 1994 - $3,959 June 18, 1994 - $3,975 73,317 70,669 61,953 Inventories: Finished products 70,942 48,637 55,594 Raw materials and work in process 38,917 30,388 30,936 109,859 79,025 86,530 Other current assets 15,098 14,902 12,327 Net current assets of discontinued operations 1,403 991 3,327 TOTAL CURRENT ASSETS 202,073 168,536 166,352 PROPERTY, PLANT & EQUIPMENT Gross cost 102,215 97,028 94,335 Less accumulated depreciation (64,258) (61,680) (60,759) 37,957 35,348 33,576 OTHER ASSETS 23,841 26,267 27,140 TOTAL ASSETS $ 263,871 $230,151 $227,068
See notes to consolidated condensed financial statements. -2- WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES CONSOLIDATED CONDENSED BALANCE SHEETS - Continued (Thousands of dollars)
June 17, December 31, June 18, 1995 1994 1994 (Unaudited) (Audited) (Unaudited) LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES Notes payable to banks $ 2,881 $ 1,432 $ 5,225 Accounts payable and other accrued liabilities 40,626 41,284 38,315 Current maturities of long-term debt 120 304 4,719 TOTAL CURRENT LIABILITIES 43,627 43,020 48,259 LONG-TERM DEBT (less current maturities) 69,702 43,482 50,644 OTHER NONCURRENT LIABILITIES 10,950 11,125 9,828 STOCKHOLDERS' EQUITY Common Stock - par value $1, authorized 25,000,000 shares; shares issued (including shares in treasury): June 17, 1995 - 16,982,623 shares December 31, 1994 - 16,705,013 shares June 18, 1994 - 16,496,812 shares 16,983 11,315 11,240 Additional paid-in capital 21,651 25,004 24,561 Retained earnings 107,136 101,873 89,784 Accumulated translation adjustments 340 332 361 Cost of shares in treasury: June 17, 1995 - 562,645 shares December 31, 1994 - 533,992 shares June 18, 1994 - 681,817 shares (6,518) (6,000) (7,609) TOTAL STOCKHOLDERS' EQUITY 139,592 132,524 118,337 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $263,871 $230,151 $227,068
See notes to consolidated condensed financial statements. -3- WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS (Thousands of dollars, except per share data) (Unaudited)
12 Weeks Ended 24 Weeks Ended June 17, June 18, June 17, June 18, 1995 1994 1995 1994 Net sales and other operating income $ 86,289 $79,319 $162,620 $146,085 Cost of products sold 58,799 54,898 112,342 100,557 Gross margin 27,490 24,421 50,278 45,528 Selling and administrative expenses 21,172 19,423 40,085 37,652 Operating income 6,318 4,998 10,193 7,876 Other expenses (income): Interest expense 952 876 1,653 1,616 Interest income (177) (121) (405) (196) Other - net (104) 619 (321) 781 671 1,374 927 2,201 Earnings from continuing operations before income taxes 5,647 3,624 9,266 5,675 Income taxes 1,750 1,161 2,872 1,821 Earnings from continuing operations 3,897 2,463 6,394 3,854 Loss from discontinued operations, net of income taxes - 79 - 179 NET EARNINGS $ 3,897 $ 2,384 $ 6,394 $ 3,675 Primary earnings (loss) per share: Continuing operations $ 0.23 $ 0.15 $ 0.38 $ 0.24 Discontinued operations - (0.01) - (0.02) Net earnings $ 0.23 $ 0.14 $ 0.38 $ 0.22 Fully diluted earnings per share $ 0.23 $ 0.14 $ 0.38 $ 0.22 Cash dividends per share $ 0.035 $ 0.027 $ 0.068 $ 0.053 -4- Shares used for net earnings per share computation: Primary 16,880,294 16,384,935 16,779,264 16,302,118 Fully diluted 16,880,294 16,534,935 16,823,293 16,559,262
See notes to consolidated condensed financial statements. -5- WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS (Thousands of dollars) (Unaudited)
24 Weeks Ended June 17, June 18, 1995 1994 OPERATING ACTIVITIES Net earnings from continuing operations $ 6,394 $ 3,853 Depreciation, amortization and other non-cash items 1,696 489 Loss from discontinued operations - (178) Changes in operating assets and liabilities: Accounts receivable (2,648) 414 Inventories (30,834) (19,302) Other current assets (608) 490 Accounts payable and other accrued liabilities (658) 6,732 NET CASH USED IN OPERATING ACTIVITIES (26,658) (7,502) FINANCING ACTIVITIES Proceeds from long-term borrowings 38,181 15,981 Payments of long-term borrowings (12,145) (9,013) Proceeds from short-term borrowings 3,449 4,388 Payments of short-term borrowings (2,000) (1,111) Cash dividends (1,131) (877) Proceeds from shares issued under employee stock plans 1,797 1,576 NET CASH PROVIDED BY FINANCING ACTIVITIES 28,151 10,944 INVESTING ACTIVITIES Additions to property, plant and equipment (5,187) (3,727) Other 3,141 (1,230) NET CASH USED IN INVESTING ACTIVITIES (2,046) (4,957) DECREASE IN CASH AND CASH EQUIVALENTS (553) (1,515) Cash and cash equivalents at beginning of year 2,949 3,730 CASH AND CASH EQUIVALENTS AT END OF SECOND QUARTER $ 2,396 $ 2,215
( ) - Denotes reduction in cash and cash equivalents See notes to consolidated condensed financial statements. -6- WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS June 17, 1995 NOTE A - Basis of Presentation The accompanying unaudited consolidated condensed financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for fair presentation have been included. For further information, refer to the consolidated financial statements and footnotes included in the Company's annual report on Form 10-K for the fiscal year ended December 31, 1994. Certain amounts in 1994 have been reclassified to conform with the presentation used in 1995. NOTE B - Fluctuations The Company's sales are seasonal, particularly in its major divisions, Hush Puppies (registered trademark) and the Wolverine Footwear Group. Seasonal sales patterns and the fact that the fourth quarter has sixteen or seventeen weeks as compared to twelve weeks in each of the first three quarters cause significant differences in sales and earnings from quarter to quarter. These differences, however, follow a consistent pattern each year. NOTE C - Common Stock On March 10, 1994, the Company announced a 3-for-2 stock split on shares outstanding on March 21, 1994. Also, on April 19, 1995, the Company announced an additional 3-for-2 stock split on shares outstanding on May 1, 1995. All share and per share data have been retroactively adjusted for the increased shares resulting from the stock splits. NOTE D - Earnings Per Share Primary earnings per share are computed based on the weighted average shares of common stock outstanding during each period assuming that the stock splits described in Note C had been completed at the beginning of the earliest period presented. Common stock equivalents (stock options) are included in the computation of primary and fully diluted earnings per share. -7- ITEM 2. Management's Discussion and Analysis of Financial Condition and Results of Operations Results Of Operations - Comparison Of Second Quarter 1995 To Second Quarter 1994 Second quarter net sales of $86.3 million for 1995 exceeded 1994 levels by $7.0 million (an 8.8% increase), and 1995 year-to-date sales of $162.6 million compares to $146.1 million recorded for the comparable period of 1994. The strong performance of the Wolverine Footwear Group continued, accounting for $5.4 million of the quarterly sales increase and $14.9 million of the year-to-date increase. In addition, second quarter increases of $3.2 million were generated by United States Department of Defense contracts, which helped offset a $1.0 million decrease in the retail division, resulting from the retail repositioning conducted in 1994. Gross margin as a percentage of net sales for the second quarter of 1995 was 31.9% compared to the prior year level of 30.8%. Year-to-date margin of 30.9% for 1995 compares to 31.2% for 1994. Improved margins were recorded in the Wolverine Footwear Group through increased licensing revenues and manufacturing and sourcing efficiencies. The gross margin improvement also reflects the strong performance of the leather division which reported an 11 percentage point margin increase. These improvements were offset by decreases in the Hush Puppies Wholesale Division, resulting from continuing margin pressures in the soft retail climate. Selling and administrative costs totaling $21.2 million for the second quarter of 1995 were $1.8 million (9.0%) higher than the second quarter 1994 levels of $19.4 million. Both years represent 24.5% of net sales, indicating that expense controls remain strong. Distribution costs associated with the increased sales volume and advertising and promotional investments in the Wolverine Footwear Group accounted for $1.0 million of the increase. Year-to-date selling and administrative expenses of $40.1 million (24.6% of net sales) is comparable to $37.7 million (25.8% of net sales) in 1994. The year-to-date increases are principally associated with advertising, promotional and distribution costs. Interest expense for the second quarter of 1995 was $1.0 million, compared to $.9 million for the same period of 1994. Year-to-date interest expense for 1995 of $1.7 million remains consistent with 1994 levels of $1.6 million. The 1995 interest expense totals reflect a reduction in average borrowing cost offset by an increase in borrowings outstanding. The effective income tax rate decreased in 1995 from 1994 levels (31.0% compared to 32.0%) for both the second quarter and year-to-date periods. The decrease was caused by a higher percentage of the pre-tax earnings being attributable to the non-taxable net earnings of foreign subsidiaries. -8- Net earnings from continuing operations of $3.9 million ($.23 per share) for the twelve weeks ended June 17, 1995 compares favorably to earnings of $2.5 million ($.15 per share) for the respective period of 1994. Year-to- date earnings from continuing operations of $6.4 million ($.38 per share) in 1995 compares with earnings of $3.9 million ($.24 per share) for the same period of 1994. Increased earnings are primarily a result of the items noted above. Financial Condition, Liquidity and Capital Resources Accounts receivable of $73.3 million at June 17, 1995 reflects an increase of $11.4 million and $2.6 million over the balance at June 18, 1994 and December 31, 1994, respectively. Inventories of $109.9 million at June 17, 1995 reflects an increase of $23.3 million and $30.8 million over the balance at June 18, 1994 and December 31, 1994, respectively. The accounts receivable increase is related to the increased volume and timing differences in the second quarter shipping. The increased inventory levels are considered necessary to meet future demand in both wholesaling and manufacturing operations. However, aggressive inventory targets have been established for the third and fourth quarters to reduce inventories to levels which will be commensurate with the growth of the Company's wholesale businesses. Other current assets totaling $15.1 million at June 17, 1995 reflect a $2.8 million increase from June 18, 1994 and a $.2 million increase from December 31, 1994. The increases primarily reflect a change in the current portion of notes receivable. Total interest bearing debt of $72.7 million on June 17, 1995 compares to $60.6 million and $45.2 million at June 18, 1994 and December 31, 1994, respectively. The increase in debt since January 1, 1994 reflects the seasonal working capital requirements of the Company and the increase over June 18, 1994 reflects the additional investment in inventories for activities in the second half of 1995. The Company is currently examining its long term capital requirements as the growth of the Company will require increases in capital funding over the next several years. Long term opportunities are being evaluated to supplement cash flows from future earnings and to modify existing credit facilities to assure that the Company's future capital requirements can be met. The Company issued $30.0 million of senior debt during the third quarter of 1994 with an interest rate of 7.81% to replace $21.4 million of existing 10.4% senior debt and to reduce balances outstanding under a revolving credit facility. Additionally, the long-term revolving debt scheduled to expire in June 1995 was renegotiated during 1994 to provide more favorable terms and conditions and was extended through June 1998. The 1995 second quarter dividend declared of $.035 per share of common stock represents a 29.6% increase over the $.027 per share (post split) -9- declared for the second quarter of 1994. The dividend is payable August 1, 1995 to stockholders of record on July 3, 1995. The Company's increased capital investment has resulted in a $.8 million increase in depreciation expense for the year-to-date 1995 over the same period of 1994. Also included in other non-cash items in the statement of cash flows is a $.5 million reduction of cash surrender value due to the collection of death benefits. During the fourth quarter of 1994, the Company adopted a formal plan to withdraw from its Lamont's leased shoe department business, which resulted in a charge to 1994 fourth quarter earnings of $1.2 million. The Company negotiated an early exit, which was executed on July 15, 1995. PART II. OTHER INFORMATION ITEM 6. Exhibits and Reports on Form 8-K. (a) Exhibits. The following documents are filed as exhibits to this report on Form 10-Q: Exhibit Number Document 3.1 Certificate of Incorporation, as amended. Previously filed as an Exhibit 4(a) to the Company's Quarterly Report on Form 10-Q for the period ended June 18, 1994. Here incorporated by reference. 3.2 Amended and Restated Bylaws. Previously filed as Exhibit 3(b) to the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 1994. Here incorporated by reference. 3.3 Amendment to Bylaws. Previously filed as Exhibit 3.3 to the Company's Quarterly Report on Form 10-Q for the period ended March 25, 1995. Here incorporated by reference. 4.1 Certificate of Incorporation, as amended. See Exhibit 3.1 above. 4.2 Rights Agreement dated as of May 7, 1987, as amended and restated as of October 24, 1990. Previously filed with Amendment No. 1 to the Company's Form 8-A filed November 13, 1990. Here incorporated by reference. This agreement has been amended by the Second Amendment to Rights Agreement included as Exhibit 4.6 below. 4.3 Amended and Restated Credit Agreement dated as of October 13, 1994 with NBD Bank, N.A. as Agent. Previously filed as Exhibit 4(c) to the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 1994. Here incorporated by reference. -10- Exhibit Number Document 4.4 Note Agreement dated as of August 1, 1994 relating to 7.81% Senior Notes. Previously filed as Exhibit 4(d) to the Company's Quarterly Report on Form 10-Q for the period ended September 10, 1994. Here incorporated by reference. 4.5 The Registrant has several classes of long-term debt instruments outstanding in addition to that described in Exhibit 4.4 above. The amount of none of these classes of debt exceeds 10% of the Company's total consolidated assets. The Company agrees to furnish copies of any agreement defining the rights of holders of any such long-term indebtedness to the Securities and Exchange Commission upon request. 4.6 Second Amendment to Rights Agreement made as of October 28, 1994 (amending the Rights Agreement included as Exhibit 4.2 above). Previously filed as Exhibit 4(f) to the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 1994. Here incorporated by reference. 27 Financial Data Schedule. (b) Reports on Form 8-K. No reports on Form 8-K have been filed during the quarter for which this report is filed. -11- SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES July 31, 1995 s/ Geoffrey B. Bloom Date Geoffrey B. Bloom President and Chief Executive Officer (Duly Authorized Signatory for Registrant) July 31, 1995 s/ Stephen L. Gulis, Jr. Date Stephen L. Gulis, Jr. Vice President and Chief Financial Officer (Principal Financial Officer and Duly Authorized Signatory of Registrant) -12- EXHIBIT INDEX Exhibit Number Document 3.1 Certificate of Incorporation, as amended. Previously filed as an Exhibit 4(a) to the Company's Quarterly Report on Form 10-Q for the period ended June 18, 1994. Here incorporated by reference. 3.2 Amended and Restated Bylaws. Previously filed as Exhibit 3(b) to the Company's Annual Report on Form 10-K for the fiscal year ended January 1, 1994. Here incorporated by reference. 3.3 Amendment to Bylaws. Previously filed as Exhibit 3.3 to the Company's Quarterly Report on Form 10-Q for the period ended March 25, 1995. Here incorporated by reference. 4.1 Certificate of Incorporation, as amended. See Exhibit 3.1 above. 4.2 Rights Agreement dated as of May 7, 1987, as amended and restated as of October 24, 1990. Previously filed with Amendment No. 1 to the Company's Form 8-A filed November 13, 1990. Here incorporated by reference. This agreement has been amended by the Second Amendment to Rights Agreement included as Exhibit 4.6 below. 4.3 Amended and Restated Credit Agreement dated as of October 13, 1994 with NBD Bank, N.A. as Agent. Previously filed as Exhibit 4(c) to the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 1994. Here incorporated by reference. 4.4 Note Agreement dated as of August 1, 1994 relating to 7.81% Senior Notes. Previously filed as Exhibit 4(d) to the Company's Quarterly Report on Form 10-Q for the period ended September 10, 1994. Here incorporated by reference. 4.5 The Registrant has several classes of long-term debt instruments outstanding in addition to that described in Exhibit 4.4 above. The amount of none of these classes of debt exceeds 10% of the Company's total consolidated assets. The Company agrees to furnish copies of any agreement defining the rights of holders of any such long-term indebtedness to the Securities and Exchange Commission upon request. 4.6 Second Amendment to Rights Agreement made as of October 28, 1994 (amending the Rights Agreement included as Exhibit 4.2 above). Previously filed as Exhibit 4(f) to the Company's Annual Report -13- on Form 10-K for the fiscal year ended December 31, 1994. Here incorporated by reference. 27 Financial Data Schedule. -14-
 

5 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR THE PERIOD ENDED JUNE 17, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 1,000 OTHER DEC-30-1995 JAN-01-1995 JUN-17-1995 2,396 0 73,317 4,961 109,859 202,073 102,215 64,258 263,871 43,627 72,703 16,963 0 0 122,609 263,871 162,620 162,620 112,342 112,342 0 0 1,653 9,266 2,872 6,394 0 0 0 6,394 0.38 0.38