Wolverine and the Ram Truck Brand Celebrate Labor Day with the Launch of New Boot Collection Collaboration
"We are proud to partner with
For the last four years, Wolverine has worked with a wide range of partners including mikeroweWORKS Foundation,
The special-edition boot collection is built in the
-
Wolverine x Ram Tradesman Safety Toe (
$229 ) – A boot for those ready to get the job done, the Tradesman has hardworking details inspired by the signature truck, available in two colorways -
Wolverine x
Ram Rebel Safety Toe ($239 ) – Built for the bold, the Rebel boot features the signatureRebel Red and details for high performance all day long, available in two colorways -
Wolverine x
Ram Limited 1000 Mile Boot ($400 ) – Handcrafted in theUSA , this iconic 1000 Mile features Horween leather inspired by the Limited's ultra-premium interior
"The unrivaled elements of the Ram Truck brand meet the style and timelessness of a classic American boot brand through the launch of our licensing collaboration with Wolverine," said
To commence the collaboration, the teams have launched a new 60-second video, "Rent We Pay," in partnership with Sheet Metal Arts. The video spans across digital and social media, including Ram Trucks official YouTube, Facebook, Instagram and Twitter channels. Set to a custom song written for the Ram brand, the video honors hard-working Americans in the skilled trades. This is the second installment of the "God Bless the Working Class" series that salutes American working-class heroes.
The full collection, including all five boot styles and socks, is available now for pre-order at wolverine.com/ramtrucks. The collection will also be featured at select Boot Barn locations across
ABOUT WOLVERINE
For over 135 years, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship and the highest-quality materials. With a dedication to innovation, Wolverine provides dependable comfort and style to hardworking men and women all over the world. For those who believe in hard work and uncompromising commitment, Wolverine offers the footwear, apparel and accessories to get the job done. Committed to supporting those in the skilled trades, Wolverine's Project Bootstrap was formed in 2014 to celebrate and thank hard working people in the skilled trades and donate boots to trade students and trades workers. For more information, visit www.wolverine.com. Wolverine is a division of
ABOUT RAM TRUCK
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.
Ram continues to outperform the competition and sets the benchmarks for:
- 1,075 lb.-ft. of torque with
Cummins Turbo Diesel - Towing capacity of 37,100 lbs. with Ram 3500
- Segment first 1,000 lb.-ft of torque with
Cummins Turbo Diesel - Payload of 7,680 lbs. with Ram 3500
- Most luxurious:
Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen - Best ride and handling with exclusive link coil rear and auto-level air suspensions
- Most interior space with
Ram Mega Cab - Most capable full-size off-road pickup – Ram Power Wagon
- Ram 1500, America's most powerful half-ton diesel pickup with 480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and delivers up to 1,000 miles of range on a single tank of fuel
- Ram 1500 TRX is the quickest, fastest and most powerful mass-produced pickup truck in the world
- Most awarded light-duty truck in America
- Highest owner loyalty of any half-ton pickup
- Over the last 30 years, Ram has the highest percentage of pickups still on the road
Ram is part of the portfolio of brands offered by leading global automaker and mobility provider
ABOUT SKILLSUSA
SkillsUSA is a nonprofit partnership of education and industry founded in 1965 to strengthen our nation's skilled workforce. Driven by employer demand, SkillsUSA helps students develop necessary personal and workplace skills along with technical skills grounded in academics. This SkillsUSA Framework empowers every student to succeed at work and in life, while helping to close the skills gap in which millions of positions go unfilled. Through SkillsUSA's championships program and curricula, employers have long ensured schools are teaching relevant technical skills, and with SkillsUSA's new credentialing process, they can now assess how ready potential employees are for the job. SkillsUSA has members nationwide in high schools, colleges and middle schools, covering over 130 trade, technical and skilled service occupations, and is recognized by the
ABOUT BOOT BARN
Boot Barn is the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children. The Company offers its loyal customer base a wide selection of work and lifestyle brands. As of the date of this release, Boot Barn operates 277 stores in 36 states, in addition to an e-commerce channel www.bootbarn.com. The Company also operates www.sheplers.com, the nation's leading pure play online western and work retailer and www.countryoutfitter.com, an e-commerce site selling to customers who live a country lifestyle. For more information, call 888-Boot-Barn or visit www.bootbarn.com.
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SOURCE Wolverine
Devon Vanoostveen, devon.vanoostveen@wolverine.com