Merrell Announces New Global Brand President
“Chris took aggressive action to help the Cat Footwear team rapidly evolve its growth and go-to-market strategies,” said Spaletto. “His demonstrated collaboration and partnerships within Wolverine, coupled with deep apparel and lifestyle brand experience, make him an ideal fit to build on the strong foundation already in place at Merrell.”
Hufnagel replaces
During his tenure at Wolverine, Hufnagel has also served as President of Consumer Direct, Senior Vice President and Head of Corporate Strategy, and Co-Chief Transformation Officer for the WOLVERINE WAY FORWARD initiative. In addition, he started Wolverine’s consumer insights and market intelligence function and, before joining the company, held leadership roles at
“Merrell is a very special brand with a rich heritage and an even more promising future,” Hufnagel said. “I’m excited to join the team as we work together to build amazing products, tell compelling stories, drive accelerated growth around the world, and continue helping everyone experience the power of the trail.”
Hufnagel holds a bachelor’s degree in political science and history from
ABOUT WOLVERINE WORLDWIDE
With a commitment to service and product excellence,
ABOUT MERRELL
Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside. www.merrell.com.
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Source: Wolverine World Wide