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Cat Footwear Announces New Global Brand President

ROCKFORD, Mich., May 13, 2020 – Chip Coe has been named the new Global Brand President of Cat® Footwear, a division of Wolverine World Wide, Inc. (NYSE: WWW).

Coe has more than two decades of global brand-building experience and has held several leadership positions within Wolverine Worldwide since joining the Company in 2010. Most recently, he served as Senior Vice President of Strategy, leading business development initiatives and the Company’s consumer insights and market intelligence functions. Before that, he was President of EMEA, leading all of the Company’s brands in that critical region, and served as President of Chaco®, the outdoor lifestyle footwear brand with a passionate, digitally native consumer base.

In his new role, Coe will report to Chris Hufnagel, a member of Wolverine’s Executive Leadership Team and Global Brand President of Merrell®.

“Chip has a demonstrated track record of leading high-performing teams to create deep consumer connections while driving profitable growth,” said Hufnagel. “Having previously led Wolverine’s EMEA operations for several years before leading Chaco, Chip is well-positioned to accelerate the many global growth opportunities for Cat Footwear around the world.”

Before joining Wolverine Worldwide, Coe served as President and Chief Executive Officer of Smartwool, a premium sock company. Coe holds a Doctor of the Science of Law degree from the University of Michigan and a bachelor’s degree in finance from the University of Colorado at Boulder, and currently serves as a benefactor and mentor for the Leeds Professional Mentorship Program at the University of Colorado’s Leeds School of Business.

Cat Footwear produces shoes and boots that represent the long-standing values of the Cat® and Caterpillar® brands. Known globally for manufacturing high quality work and rugged casual footwear, the company is committed to developing innovative comfort, durability and technology features, and championing progress for a better future. Cat Footwear is a division of Wolverine Worldwide, Inc. (NYSE:WWW), a global licensee of Caterpillar Inc. Brand and product information is available online at

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, the company's products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories. For additional information, please visit our website,